Tiny Earth Toys
Tiny Earth Toys is a unique and sustainable toy subscription service. With an uncompromising approach to learning and play, a strong and flexible identity allows Tiny Earth to communicate consistently with its subscribers as well as give them a solid foundation on which to grow their business. Agnes Studio felt Tiny Earth’s brand experience should be as thoughtfully curated, educational, and engaging as their toy kit selection. Our goal was to help Tiny Earth carve out a much-needed space in the toy industry and build lasting relationships with their members—big and tiny—along the way.
Rent Your Toys. Reduce Your Footprint.
Services: brand identity, print, packaging, social media, apparel, copywriting
Montessori schools teach cursive letters and writing before they teach print because the fluid movement in writing cursive letters is easier for children to learn. We were inspired by their intuition-lead learning approach and used a handwriting-based typeface in the logotype by Pretend Foundry.
photo: montessori150.org
Typeface: Kalakala, Pretend Foundry
“The hand can be prepared directly to trace the signs of the alphabet by the help of the tactile and muscular senses, not by that of sight.”
“Katie and Danielle brought our vision to life in the most thoughtful way possible. They’ve been thought leaders in our business, developing our tone, voice, and brand guidelines and shaping our unboxing experience. We love their in-depth understanding of our industry, the research they put into their design process, and the compassionate way they think about our customers. We’ve grown significantly since we first launched, and Agnes has been and will continue to be a major part of our journey. I am so proud of the way our brand has come to life with Agnes.”
Photos: Fifty Two Hundred Photography